SECT // 01 · home
CTO. Builder. Operator.
Fifteen-plus years shipping software, automation, and IT leadership across manufacturing, agriculture, and wholesale distribution. Currently CTO at Mid-States Distributing.
SECT // 02 · about
The short version.
I serve as CTO at Mid-States Distributing, a farm, ranch, and home distribution company owned by 29 member companies. I lead IT and software development and sit on the executive team, driving initiatives across Dynamics 365, AI, and enterprise strategy. Beyond technology, I’ve stepped in to lead and support multiple departments as needed, helping align teams, streamline operations, and execute at a high level across the organization.
Prior to Mid-States, I was a Web Developer at Priefert Manufacturing, where I built online tools, supported robotics R&D, and led SEO efforts that increased unique viewership by 250% in two years. I also served as IT Director at Sand Creek Post & Beam and IT Manager at Caviness Beef Packers. Earlier in my career, I joined the U.S. Army right out of high school as a Network Switching Systems Operator.
I’m a husband and father of two. Most days I’m building, solving, or designing something. When I’m not, you’ll find me in the woodworking shop or keeping a close eye on where technology is headed next.
what i do
- → executive leadership
- → enterprise strategy
- → dynamics 365 management + dev
- → AI research + implementation
- → software + web development
- → building strong teams
- → cross-functional operations
- → building: department of emerging technology
SECT // 03 · resume
Experience.
-
2017 — present
Chief Technology Officer
Mid-States Distributing
Lead IT and software development for a farm, ranch, and home distribution co-op owned by 29 member companies. Sit on the executive team, driving initiatives across Dynamics 365, AI, and enterprise strategy. Recently stood up the Department of Emerging Technology to focus the next wave of work.
STACK ▸ d365 · azure · azure mssql · postgres · c# · python · php · laravel · vue.js · tailwind · electron · + more
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prior
Web Developer
Priefert Manufacturing
Built online tools and the internal platforms sales and marketing ran on, and supported R&D in robotics. SEO and online marketing initiatives increased unique viewership 250% in the first two years.
STACK ▸ .net mvc · laravel · mssql · mysql · iis
-
prior
IT Director
Sand Creek Post & Beam
Ran IT across Sand Creek Post & Beam, Texas Timber Frames, and Barn Kings. Mitel VOIP deployment, custom barn-building applications, internal sales portals, and the IT policies and budgets behind all of it.
STACK ▸ c# · .net mvc · php · laravel · codeigniter · mssql · iis
-
prior
IT Manager
Caviness Beef Packers
Ran network and system administration and built the in-house software: company website, procurement, document imaging, employee and inventory management, and full carcass tracking. Portions met NIST 800-32 and NIST Weights & Measures requirements.
STACK ▸ c# · php · codeigniter · mssql · iis · mainframes
-
before
U.S. Army · Network Switching Systems Operator-Maintainer
Straight out of high school at Fort Benning and Fort Gordon. Large and small electronic switches, node management, and ground, air, and satellite communications. Honorable Discharge.
SECT // 04 · projects
Selected work.
SECT // 05 · blog
Training Series + Journals.
hosted on echo division labs
Training series and journals live on the Echo Division Labs site so technical writing stays in one home alongside the rest of the lab’s work.
[ read the latest on edl ]SECT // 06 · contact
Contact me.
Reach out for hiring, consulting, speaking, training, etc.
[ open contact form ]- austin@echodivisionlabs.com
- base
- Fort Worth, TX
- github
- Echo-Division-Labs
- /in/austinreynolds